We can buy and sell cars from one another directly in a trustworthy, cheaper, and easier manner.

Overview


GAMO.AI will help people sell cars by providing customized financing to buyers and facilitating reliable exchange of keys & dollars. The core of the product will be an ML-focused identity, fraud, and credit solution coupled with algorithmic collateral valuation; in conjunction with a frictionless, integrated user experience. The company will not own or service loans but will partner with banks/investors and service providers for issuance, funding, servicing and collections.

BRAND PLATFORM

Company/Product Name

Gamo

Brand Personality

EleventX has an inspiring purpose that goes beyond navigating through large crowds at an event, we care about making our users feel safe while doing it.

Rationale: It is important that the brand have genuine credibility, knowing that we care about the health of our customers. The concerns about the Co-vid virus are important to us, as EleventX is not just focused on the bottom line — we care about people.

Brand Attributes

Exciting, sincere, trustworthy, effortless, caring

When a product is exciting, it has a higher rate of return users. When a product conveys a sense of sincerity, care, and trust people are more likely to use it. A large crowd can overwhelm and scare customers so the product experience must be effortless.


Problem:

  • People often have trouble navigating in large crowds, such as Sports events and concerts.

  • There is no current Mobile application that lets a user navigate with ease through the whole process from finding tickets, to ride share, to finding their seat and even locating the restrooms and concession stands.

  • People don’t like getting lost or paying for an overpriced meal. 

  • Solution:

The answer to this problem was to create a community-based, mobile app where users could:

  • Travel with ease

  • Buy car with ease

  • Sell car with ease

USER CHARACTERISTICS

There are many similarities between new and used car segments, namely regarding age and experience: roughly three-quarters of both groups are more than 35 years old, and more than 90 percent of both groups have experience with car purchases. However, there are some major differences in the approach to buying. Used-car buyers spend about 40 percent more time researching online during the buying process than do new-car buyers, who spend fewer than seven hours, on average.

Role:

I was interning with a team for a 6 week period for this project, which resulted in me being responsible for:

  • Ideation

  • Prototyping

  • Evaluation

  • UI elements

Constraints:

The main constraints of this project were:

  • Short timeline ( 2 weeks )

  • A small user test size

  • Not much direction


Process:

This project was executed using a traditional product design method that I learned at the Art Institute of CA, San Diego and then refined with the Springboard UX/UI Design Course:

Stage 1:

  • Secondary research, Competitor Analysis

Phase 2:

  • Ideation, prototyping, wireframing, Low-Fidelity Mockups

Phase 3:

  • High-Fidelity Mockups, Style Guide & Final Product

Secondary Research

Before designing anything, foundational pieces of information needed to be understood.

Competitor Analysis

Current mobile apps in the market that use some features we will include are:

Key Takeaways:

  • Most platforms do now allow communicating with friends/organizers directly

  • Even though there are many apps that will track service, they to not provide rewards

  • The one that does provide a reward does so only as a "service credit"

  • All apps have some form of social media sharing of events the user attended

 
 

Ideation

After analyzing data and synthesizing research, the journey began to 1) determine the routes active users would take while using the app, 2) how the app interface would look, and 3) cultivate inspiration that would establish the overall look and feel of the app. To accomplish this, the following methods were utilized.

Wireflow

Taking into consideration the research and user personas, a simplified wireflow showing how users would download, create an account, and begin primary functions of the app was created. Considering how many functions this app would have, it was paramount to establish the architecture of the homepage and how a user might navigate all other screens.

 
 

Prototyping

After analyzing and synthesizing primary and secondary research :

  • Wireframe

  • Lo-Fi Prototype

  • UI Elements



Wireframe

From the direction that was shaped from the ideation phase, a wireframe was constructed to show the more granular elements of ElevantX. This was to take a closer look into the nuanced interactions of important functions of the journey.

 
 

Style Guide

ElevantX aesthetic pulls from its core principle making the events fun, exciting, and easy to navigate through. This resulted in a color palette that uses bright crisp colors. A friendly logo and consistent icons is how it was achieved.

High Fidelity Mock-ups

The Wireframes and Lo-Fidelity mock-ups received user feedback and by using the style guide, high Fidelity mock-ups were created.

Tools:

  • Adobe XD

  • Photoshop

  • Illustrator

User Feedback:

  • Make location markers more clear

  • Refine events page icons and hierarchy

 
 

Final Product

  • Final Product Interactive Prototype

Interactive Hi-Fi Prototype

An interactive prototype was created as a proof-of-concept, as well as to further test and refine the product.

Looking Forward

  • Project Learnings

  • Future Roadmap

Project Learnings:

Sometimes different companies can be difficult to work with for many reasons. I enjoy working with small start-ups but I realize there are certain things that I need to be aware of and adjust to with every company that needs my services.

Future Roadmap:

  • Keep testing and iterating.

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